OXUS WEB PUBLISHING SERVICES

It seems that you can't turn anywhere today without hearing about the Internet. Everyone is talking about "getting on the Information Highway." Of course, there are many advantages to the Internet, but there's also a lot of hype out there. Will it profit you or your business to be on the Internet and if so, how can you use this vast resource to get out the message about your products or services?

First of all, the Internet is not for everyone, at least not yet. There are still some things that are probably more practical to market by more traditional means, especially if your customers are paying for their Internet connect time. In general, businesses that offer a broad range of generally available products, such as grocery stores, supermarkets and department stores, are probably best to stick to marketing through other media. However, if you are marketing a specialty item and you want to expand beyond the geographical area where you usually sell your product or service, then the Internet could be very helpful to your business.

When we speak of marketing on the Internet, most people think of the World Wide Web, of course. Although there is far more to the Net than the Web, the WWW is currently the most popular aspect of the Internet and is probably the best avenue for marketing. There are a number of advantages to advertising on the Web:

• You can reach potential customers who would not ordinarily hear of your company
• Customers can access the information 24 hours a day, seven days a week
• They can pick and choose what they want to see without feeling the pressure of salespeople
• They can order something or request information through convenient on-line forms

There are also disadvantages to the Web. One of the main problems is the absence of a truly secure system of transferring credit card information. Although Netscape and others are working on this, it's not here yet. Another cause for concern is the sheer volume of traffic on the Infobahn. The more people out there surfing and downloading and chatting, the slower things get. There are some times when it seems like you're caught in a gigantic cyber traffic jam. However, for all its faults, it is still a great place to market your business if you know what you're doing and have an effective presentation.

So, why should you choose Oxus Communications to set up your web page? As you've probably noticed, there are plenty of options out there. However, if you check out those who are offering web publishing services, you will soon notice quite a variety in both price and quality. Frankly, some web publishers are good with computers, but they are neither writers nor editors. It takes more than knowing how to produce HTML documents to create an effective web page. It requires clarity, conciseness and creativity. At the same time, there are others who do quality work, but charge a lot for their service. Oxus Communications is able to match the quality of the best, without making you pay an arm and a leg.

Here is what Oxus Communications can do for you:

1. Help you evaluate if a web page is an effective way for you to market your company
2. Together with you, design an attractive and effective page that will bring people back
3. Write the text for your presentation or convert existing advertising copy to HTML format
4. Ensure that your web page is free from typos and errors
5. If there are several pages in your presentation, ensure that they are consistent
6. Provide scanned images, if you do not already have them
7. Create links from your web presentation to other sites on the Web
8. Create an access counter for your web page
9. Create navigational links between pages in your web presentation
10. Create on-line information or ordering forms
11. Format your web presentation for export to your Internet provider
12. Get you connected to WestCoast LAN Company, if you don't currently have an Internet provider and you live in Victoria, BC
13. Register your page in up to 18 of the most popular search engines
14. Update your page as necessary to add new features or change existing ones

You're probably wondering how much this is going to cost. Our rates are very competitive. We charge $30 (Canadian) per hour. Most sites, if the text is already available on disk, take about 10-15 hours to develop and register on the search engines.

Please follow this link to a list of some websites that Oxus has recently developed. Fill out the handy on-line information form if you want to learn more about our services and rates.