ABU DHABI: Abu Dhabi Media, the leading public service broadcaster and media company in the United Arab Emirates, and Starzplay, the fastest growing subscription video-on-demand service in the Middle East and North Africa, have secured exclusive broadcast rights to the premium Italian Serie A competition, as well as the Coppa Italia (Italian Cup) and Supercoppa Italiana (Italian Super Cup), for the next three seasons commencing This year.

The Italian Football Federation has granted the rights to ADM and Starzplay, which will broadcast one of Europe’s most powerful leagues to football fans across the region.

Starzplay’s reach of over 2.1 million regional subscribers will provide maximum visibility for Serie A clubs across a population of 400 million. ADM and Starzplay have strengthened their collaboration with the aim of strengthening the sports offer, such as AFC, UFC, FIFA Club World Cup, for fans in the region.

Haitham Al-Kathiri, Acting Executive Director of Abu Dhabi TV Network, said: “AD Sports’ acquisition of the exclusive broadcast rights to the Italian League (Serie A), Italian Cup (Coppa Italia) and the Italian Super Cup (Supercoppa Italiana) confirms our leading position, and highlights our technical expertise and our media portfolio. We look forward to streaming the competitions in partnership with Starzplay, which is loved by millions of football fans around the world.

“This step is part of the digital transformation of AD Sports Channel, which has a long history of covering the most important sports competitions around the world with professionalism and impartiality.”

He added: “Driven by its reputation for covering the biggest and most important local and international tournaments with the latest technology and in accordance with the highest standards of global broadcast quality, AD Sports will continue to meet the expectations of viewers by providing premium HD sound. and video coverage.

Danny Bates, Chief Commercial Officer of Starzplay, said, “Sports in the OTT space is a priority for us, and we have invested in the live sports category over the past year as our platform has seen growth. impressive subscriptions. As part of our long-term strategy, we are integrating this category of content into one of our core products, bringing the best in sports entertainment to subscribers across the region. Thanks to our excellent technical and customer support, Starzplay is now undoubtedly the platform best positioned to seize this incredible opportunity.

He said: “Abu Dhabi Media has been a strong catalyst in managing Starzplay’s sports portfolio, and we are proud to partner with them again to bring the popular Italian League to regional fans. Our ability to offer and obtain exclusive broadcast rights to one of Europe’s top leagues in a highly competitive package is a testament to our strength as a team.We believe there is a huge untapped market in the MENA region that will support our goals for years to come, and we look forward to additional category offerings in the future.

Starzplay has added another prestigious sports league to its growing portfolio of live sports events providing fans across the region with the most sought-after premium content. Serie A will be the core of Starzplay’s sports offering, which will encompass other top international and regional assets, such as the Asian Football Confederation, Ultimate Fighting Championship, Abu Dhabi Sports Channels and FIFA events, such as the recent FIFA Club World Cup held in Abu Dhabi.

To watch the Italian League, sports fans can subscribe to the sports pack by heading to Starzplay.com. The subscription will allow subscribers to access other sports and competitions in addition to the Italian League.

With thousands of hours of premium content, including live sports, Starzplay is the leading streaming platform in the MENA region, reaching over 2.1 million subscribers. The service is available in 19 countries in the Middle East, North Africa and Pakistan.